About Stennings

Made in
Discovery Bay.

Stennings is a small embroidery shop in Discovery Bay, California. We stitch custom logos for businesses and teams, and make our own designs for the shop. Every piece is checked by hand, and nothing ships until it looks right.

Two cream five-panel caps embroidered with Discovery Bay, CA in script, one with a red peak and one with a black peak
Discovery Bay caps, stitched in the shop
Stitched in Discovery Bay, CA 12-piece minimum on custom logos No minimum on shop pieces Ships nationwide

Our story

Why Stennings exists.

Stennings started with a straightforward idea: embroidery should be done properly, delivered when promised and priced honestly.

Stennings is run by Joel Stenning. It started in 2022 as TheEmbroiderHub on Etsy, where it earned over 700 reviews, and became Stennings in 2026 to focus on custom embroidery for businesses.

There’s a 12-piece minimum on custom logo work (12 pieces of one garment, with colors and sizes mixed however you like), and our made-to-order shop pieces and build-your-own text start at one.

We work with businesses of every size: a startup’s first batch of branded hoodies, a restaurant outfitting its team, a crew that needs workwear tough enough for the job site, an office that wants something better than a generic bulk order. If you put your name on it, it should look like you meant it.

We look after the whole job: helping you choose the garments, preparing your design for stitching, the embroidery itself, checking every piece, packing and shipping. You have one point of contact from quote to delivery.

Close-up of an embroidered Pacific Northwest Hide and Seek Pro League design on a blue tee
From the shop, up close

How it’s made

Built for detail.

The kit and the care behind every order, from the first stitch file to the last check before it’s packed.

Machine
A commercial 15-needle embroidery machine.
Colors
Up to 15 thread colors in one design, without stopping to re-thread.
Placements
Caps, chests, sleeves and full backs.
Thread
Professional polyester embroidery thread that keeps its color wash after wash.
Digitizing
Logos are turned into stitch files by a specialist digitizer, by hand, not auto-traced.
Checking
Every piece is inspected before it’s packed. If a stitch is off, it doesn’t ship.

How we work

Nothing ships until it looks right.

No shortcuts

Every piece is checked before it goes out. Your name is on it, and so is ours.

Straight pricing

You see clear, itemised pricing before you commit, with no hidden fees and no surprise charges.

Real replies

You talk to the person making your order. Questions get an answer within 1 to 2 business days, and updates come before you have to ask.

Let’s work together

Got something to stitch?

Whether it’s a dozen caps for your crew or jackets for the whole team, we’d love to hear what you’re working on.

Based in Discovery Bay, California. We ship nationwide, and local drop-off in Discovery Bay is available by arrangement.