/* =========================================================================
   Why Embroidery (/services/custom-embroidery), 2026-09-30.
   Joel's approved "take 2" comp. Same site as the homepage (its colours,
   type, buttons and radii) but its own page: big type and hairlines, one
   crest, one working diagram. Everything is scoped under .we; page-local,
   no Tailwind utilities, so no css:build. 1rem = 10px (62.5% root).
   ========================================================================= */
.we { --we-ink: #181510;
    --we-ink-2: #2c271f;
    --we-paper: #FAF6EE;
    --we-panel: #FDFCF7;
    --we-tone: #F4EEE2;
    --we-hair: #E6E1D8;
    --we-hair-strong: #CFCAC0;
    --we-quiet: #6B675F;
    --we-muted: #59554E;
    --we-on-ink: #FDFCF7;
    --we-on-ink-2: rgba(239, 238, 233, .76);
    --we-on-ink-3: rgba(239, 238, 233, .52);
    --we-rule-ink: rgba(253, 252, 247, .16);
    --we-display: var(--vh-display, "Oswald", sans-serif);
    --we-body: var(--vh-body, "Cooper Hewitt", "DM Sans", sans-serif);
    --we-gutter: 3.2rem;
    color: var(--we-ink);
    font-family: var(--we-body); }
.we *, .we *::before, .we *::after { box-sizing: border-box; }
.we img { display: block; max-width: 100%; }
.we :is(a, button):focus-visible { outline: 2px solid var(--we-ink); outline-offset: 3px; }
.we .we-vs :is(a, button):focus-visible { outline-color: var(--we-on-ink); }
.we-wrap { width: 100%; max-width: 128rem; margin: 0 auto; padding: 0 var(--we-gutter); }
.we-nw { white-space: nowrap; }

/* -- shared type -------------------------------------------------------------- */
.we-kicker { display: block; margin: 0 0 2rem; font-family: var(--we-display); font-weight: 500; font-size: 1.2rem; line-height: 1.3; letter-spacing: .22em; text-transform: uppercase; color: var(--we-quiet); }
.we-h2 { margin: 0; font-family: var(--we-display); font-weight: 600; font-size: clamp(3.6rem, 4.2vw, 6rem); line-height: .96; letter-spacing: .01em; text-transform: uppercase; color: var(--we-ink); text-wrap: balance; }
.we-lede { margin: 2.4rem 0 0; max-width: 46ch; font-size: 1.8rem; line-height: 1.62; color: var(--we-muted); text-wrap: pretty; }

/* -- buttons: the homepage's pair ------------------------------------------- */
.we-actions { display: flex; flex-wrap: wrap; gap: 1.2rem; }
.we-btn { display: inline-flex;
    align-items: center;
    justify-content: center;
    gap: 1rem;
    height: 5.2rem;
    padding: 0 2.6rem;
    border: 1px solid transparent;
    border-radius: 8px;
    font-family: var(--we-body);
    font-weight: 600;
    font-size: 1.5rem;
    line-height: 1;
    text-decoration: none;
    white-space: nowrap;
    cursor: pointer;
    transition: background-color .15s ease, border-color .15s ease, color .15s ease, transform .1s ease; }
.we-btn svg { width: 1.6rem; height: 1.6rem; flex: none; transition: transform .2s ease; }
.we-btn:hover svg { transform: translateX(3px); }
.we-btn:active { transform: translateY(1px); }
.we-btn--ink { background: var(--we-ink); border-color: var(--we-ink); color: #FFFFFF; }
.we-btn--ink:hover { background: var(--we-ink-2); border-color: var(--we-ink-2); color: #FFFFFF; }
.we-btn--line { background: #FFFFFF; border-color: var(--we-hair-strong); color: var(--we-ink); }
.we-btn--line:hover { background: #F1EDE4; border-color: var(--we-ink); color: var(--we-ink); }

/* -- 1 . hero: the line, the crest ------------------------------------------ */
.we-hero { padding: 9.6rem 0 8.8rem; background: var(--we-paper); }
.we-hero__grid { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 56rem); column-gap: 8rem; align-items: center; }
.we-h1 { margin: 0; font-family: var(--we-display); font-weight: 600; font-size: clamp(5.6rem, 7vw, 10rem); line-height: .95; letter-spacing: .004em; text-transform: uppercase; color: var(--we-ink); }
.we-hero__lede { margin: 3.2rem 0 0; max-width: 42ch; font-size: 1.9rem; line-height: 1.6; color: var(--we-muted); text-wrap: pretty; }
.we-hero .we-actions { margin-top: 4rem; }
.we-hero__mark { display: flex; justify-content: center; align-items: center; margin: 0; }
.we-hero__mark img { width: auto; height: 44rem; max-width: 100%; object-fit: contain; }

/* -- the ink bar under the hero: the shared .vh-facts bar as page contents -- */
.we-bar { background: var(--we-ink); }
.we-bar .we-bar__short { display: none; }

/* -- 2 . why thread wins ------------------------------------------------------- */
.we-why { padding: 11.2rem 0 12rem; background: var(--we-panel); }
.we-why__cols { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); margin-top: 6.4rem; border-top: 1px solid var(--we-ink); }
.we-reason { padding: 3.6rem 4rem 0; border-left: 1px solid var(--we-hair); }
.we-reason:first-child { padding-left: 0; border-left: 0; }
.we-reason:last-child { padding-right: 0; }
.we-reason__k { margin: 0; font-family: var(--we-display); font-weight: 500; font-size: 1.15rem; letter-spacing: .2em; text-transform: uppercase; color: var(--we-quiet); }
.we-reason__t { margin: 1.4rem 0 0; font-family: var(--we-display); font-weight: 600; font-size: 3rem; line-height: 1.08; letter-spacing: .005em; color: var(--we-ink); text-wrap: balance; }
.we-reason__p { margin: 1.8rem 0 0; font-size: 1.65rem; line-height: 1.7; color: var(--we-muted); text-wrap: pretty; }
.we-reason__src { margin: 1.8rem 0 0; font-size: 1.25rem; line-height: 1.4; color: var(--we-quiet); }
.we-reason__src::before { content: "Source: "; }

/* in-text links on paper: ink text, a hairline underline that darkens on hover */
.we-more a, .we-ledger dd a { color: var(--we-ink); font-weight: 600; text-decoration: underline; text-decoration-color: var(--we-hair-strong); text-underline-offset: .2em; text-decoration-thickness: 1px; }
.we-ledger dd a { font-weight: inherit; white-space: nowrap; }
.we-more a:hover, .we-ledger dd a:hover { text-decoration-color: currentColor; }

/* -- 3 . embroidery or print: the page's one ink band ------------------------ */
.we-vs { padding: 12rem 0; background: var(--we-ink); color: var(--we-on-ink); }
.we-vs .we-kicker { color: var(--we-on-ink-3); }
.we-vs .we-h2 { color: var(--we-on-ink); }
.we-vs__head { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); column-gap: 8rem; align-items: end; }
.we-vs__lede { margin: 0; max-width: 44ch; font-size: 1.8rem; line-height: 1.62; color: var(--we-on-ink-2); text-wrap: pretty; }
.we-vs__lede a { color: var(--we-on-ink); text-decoration: underline; text-decoration-color: rgba(253, 252, 247, .35); text-underline-offset: .2em; text-decoration-thickness: 1px; }
.we-vs__lede a:hover { text-decoration-color: currentColor; }
.we-vs__cols { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); margin-top: 6.4rem; border-top: 1px solid var(--we-rule-ink); }
.we-vs__col { padding: 4rem 8rem 0 0; }
.we-vs__col + .we-vs__col { padding: 4rem 0 0 8rem; border-left: 1px solid var(--we-rule-ink); }
.we-vs__t { display: flex; align-items: center; gap: 1.4rem; margin: 0; font-family: var(--we-display); font-weight: 600; font-size: 3rem; line-height: 1; color: var(--we-on-ink); }
.we-vs__mark { display: grid; place-items: center; width: 3.6rem; height: 3.6rem; flex: none; border-radius: 50%; border: 1px solid rgba(253, 252, 247, .3); color: var(--we-on-ink); }
.we-vs__mark svg { width: 1.8rem; height: 1.8rem; }
.we-vs__mark--on { background: var(--we-on-ink); border-color: var(--we-on-ink); color: var(--we-ink); }
.we-vs__list { margin: 2.4rem 0 0; padding: 0; list-style: none; }
.we-vs__list li { padding: 1.7rem 0; border-bottom: 1px solid rgba(253, 252, 247, .1); font-size: 1.8rem; line-height: 1.45; color: var(--we-on-ink); }
.we-vs__list li:last-child { border-bottom: 0; }
.we-vs__col + .we-vs__col .we-vs__list li { color: var(--we-on-ink-2); }
.we-vs__foot { margin: 4.8rem 0 0; padding-top: 3.2rem; border-top: 1px solid var(--we-rule-ink); font-size: 1.6rem; line-height: 1.6; color: var(--we-on-ink-2); }
.we-vs__link { display: inline-flex; align-items: center; gap: .8rem; margin-left: 1rem; font-weight: 600; color: var(--we-on-ink); white-space: nowrap; text-decoration: underline; text-decoration-color: rgba(253, 252, 247, .35); text-underline-offset: .28em; text-decoration-thickness: 1px; }
.we-vs__link svg { width: 1.5rem; height: 1.5rem; transition: transform .2s ease; }
.we-vs__link:hover { text-decoration-color: currentColor; }
.we-vs__link:hover svg { transform: translateX(3px); }

/* -- 4 . will my logo stitch well ---------------------------------------------- */
.we-art { padding: 12rem 0; background: var(--we-tone); }
.we-art__grid { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 58rem); column-gap: 8rem; align-items: start; }
.we-rules { margin: 4.4rem 0 0; padding: 0; list-style: none; counter-reset: we-rule; border-top: 1px solid var(--we-hair-strong); }
.we-rules li { position: relative; padding: 2rem 0 2rem 4.4rem; border-bottom: 1px solid var(--we-hair-strong); font-size: 1.65rem; line-height: 1.6; color: var(--we-muted); counter-increment: we-rule; text-wrap: pretty; }
.we-rules li::before { content: counter(we-rule); position: absolute; left: 0; top: 2.1rem; display: grid; place-items: center; width: 2.4rem; height: 2.4rem; border-radius: 50%; background: var(--we-ink); color: #FFFFFF; font-family: var(--we-display); font-weight: 500; font-size: 1.2rem; line-height: 1; }
.we-rules b { color: var(--we-ink); font-weight: 600; }
.we-more { margin: 2.4rem 0 0; font-size: 1.5rem; line-height: 1.6; color: var(--we-muted); text-wrap: pretty; }

/* the text-size card: real type at real proportions. Cap height = font size
   x the face's cap ratio (Oswald .81, Cormorant Garamond .63, Yellowtail .73),
   so every sample and its bracket are drawn in true millimetres. */
.we-spec { margin: 0; padding: 2.6rem 3.2rem 2.4rem; background: #FFFFFF; border: 1px solid var(--we-hair); border-radius: 14px; box-shadow: 0 1px 0 rgba(24, 21, 16, .04), 0 22px 44px -32px rgba(24, 21, 16, .35); }
.we-spec__head { display: flex; align-items: baseline; justify-content: space-between; gap: 1.6rem; padding-bottom: 1.8rem; border-bottom: 1px solid var(--we-hair); }
.we-spec__title { font-family: var(--we-display); font-weight: 500; font-size: 1.2rem; letter-spacing: .18em; text-transform: uppercase; color: var(--we-ink); }
.we-spec__note { font-size: 1.25rem; color: var(--we-quiet); white-space: nowrap; }
.we-spec__row { display: grid; grid-template-columns: 12.4rem minmax(0, 1fr); align-items: center; column-gap: 2rem; min-height: 9.2rem; padding: 1.8rem 0; border-bottom: 1px solid var(--we-hair); }
.we-spec__label b { display: block; font-weight: 600; font-size: 1.45rem; line-height: 1.3; color: var(--we-ink); }
.we-spec__label span { display: block; margin-top: .4rem; font-size: 1.3rem; line-height: 1.35; color: var(--we-quiet); }
.we-spec__sample { display: flex; align-items: baseline; white-space: nowrap; overflow: hidden; }
.we-spec__mm { flex: none; width: 4.6rem; font-family: var(--we-display); font-weight: 500; font-size: 1.25rem; letter-spacing: .06em; color: var(--we-quiet); }
.we-spec__txt { color: var(--we-ink); line-height: 1; }
.we-spec__txt--block { font-family: var(--we-display); font-weight: 500; font-size: 6.17mm; letter-spacing: .04em; }
.we-spec__txt--serif { font-family: "Cormorant Garamond", Georgia, serif; font-weight: 600; font-size: 9.52mm; }
.we-spec__txt--script { font-family: "Yellowtail", cursive; font-weight: 400; font-size: 13.7mm; }
/* dimension bracket, exactly one cap height tall, standing on the baseline */
.we-dim { position: relative; display: inline-block; width: 9px; flex: none; margin-right: 1.2rem; border-left: 1px solid var(--we-ink); vertical-align: baseline; }
.we-dim::before, .we-dim::after { content: ""; position: absolute; left: -1px; width: 9px; height: 1px; background: var(--we-ink); }
.we-dim::before { top: 0; }
.we-dim::after { bottom: 0; }
.we-dim--5 { height: 5mm; }
.we-dim--6 { height: 6mm; }
.we-dim--10 { height: 10mm; }
/* a millimetre rule whose zero sits under the start of the samples */
.we-spec__foot { padding: 1.6rem 0 0 21.1rem; overflow: hidden; }
.we-ruler { display: block; overflow: visible; }
.we-ruler__base { stroke: var(--we-hair-strong); stroke-width: .3; }
.we-ruler__ticks line { stroke: var(--we-ink); stroke-width: .2; }
.we-ruler__nums text { fill: var(--we-quiet); font-family: var(--we-display); font-weight: 500; font-size: 2.9px; letter-spacing: .02em; }

.we-proof { display: grid; grid-template-columns: 4rem minmax(0, 1fr); column-gap: 1.6rem; align-items: start; margin-top: 1.6rem; padding: 2rem 2.2rem; border: 1px solid var(--we-hair-strong); border-radius: 10px; }
.we-proof__ico { display: grid; place-items: center; width: 4rem; height: 4rem; border-radius: 8px; background: var(--we-ink); color: #FFFFFF; }
.we-proof__ico svg { width: 2rem; height: 2rem; }
.we-proof p { margin: 0; font-size: 1.55rem; line-height: 1.6; color: var(--we-muted); text-wrap: pretty; }
.we-proof b { color: var(--we-ink); font-weight: 600; }

/* -- 5 . what it costs ------------------------------------------------------------ */
.we-cost { padding: 12rem 0 12.8rem; background: var(--we-panel); }
.we-ledger { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); margin: 6.4rem 0 0; border-top: 1px solid var(--we-ink); }
.we-ledger__i { padding: 3.4rem 3.2rem 0; border-left: 1px solid var(--we-hair); }
.we-ledger__i:first-child { padding-left: 0; border-left: 0; }
.we-ledger__i:last-child { padding-right: 0; }
.we-ledger dt { display: flex; align-items: baseline; gap: .8rem; height: 5.8rem; }
.we-fig { font-family: var(--we-display); font-weight: 600; font-size: 6.4rem; line-height: .9; letter-spacing: .005em; font-variant-numeric: tabular-nums lining-nums; color: var(--we-ink); }
.we-fig-unit, .we-fig-pre { font-family: var(--we-display); font-weight: 500; font-size: 2rem; line-height: .9; letter-spacing: .04em; text-transform: uppercase; color: var(--we-ink); }
.we-ledger dd { margin: 1.8rem 0 0; max-width: 26ch; font-size: 1.55rem; line-height: 1.6; color: var(--we-muted); text-wrap: pretty; }
.we-cost__foot { display: flex; align-items: center; justify-content: space-between; gap: 2.4rem; margin-top: 6.4rem; padding-top: 3.6rem; border-top: 1px solid var(--we-hair); }
.we-cost__note { margin: 0; font-size: 1.4rem; color: var(--we-quiet); }

/* -- responsive ----------------------------------------------------------------------- */
@media (max-width: 1100px) {
    .we-hero__grid { grid-template-columns: minmax(0, 1fr) minmax(0, 42rem); column-gap: 5.6rem; }
    .we-hero__mark img { height: 38rem; }
    .we-art__grid { grid-template-columns: minmax(0, 1fr); row-gap: 5.6rem; }
    .we-art__side { max-width: 64rem; }
    .we-vs__col { padding-right: 5.6rem; }
    .we-vs__col + .we-vs__col { padding-left: 5.6rem; }
    .we-ledger { grid-template-columns: repeat(2, minmax(0, 1fr)); }
    .we-ledger__i, .we-ledger__i:first-child, .we-ledger__i:last-child { padding: 3.4rem 0 3.6rem; border-left: 0; border-bottom: 1px solid var(--we-hair); }
    .we-ledger__i:nth-child(odd) { padding-right: 3.2rem; }
    .we-ledger__i:nth-child(even) { padding-left: 3.2rem; border-left: 1px solid var(--we-hair); }
    .we-ledger__i:nth-last-child(-n+2) { padding-bottom: 0; border-bottom: 0; }
}
@media (max-width: 900px) {
    /* tablets keep the desktop pairing, crest scaled to the headline */
    .we-hero__grid { grid-template-columns: minmax(0, 1fr) minmax(0, 26rem); column-gap: 4rem; }
    .we-hero__mark img { height: 26rem; }
    .we-why__cols { grid-template-columns: minmax(0, 1fr); margin-top: 4.4rem; }
    .we-reason, .we-reason:first-child { padding: 3.2rem 0 3.4rem; border-left: 0; border-bottom: 1px solid var(--we-hair); }
    .we-reason:last-child { padding-bottom: 0; border-bottom: 0; }
    .we-vs__head { grid-template-columns: minmax(0, 1fr); row-gap: 2rem; }
    .we-vs__cols { grid-template-columns: minmax(0, 1fr); margin-top: 4.4rem; }
    .we-vs__col, .we-vs__col + .we-vs__col { padding: 3.2rem 0 0; border-left: 0; }
    .we-vs__col + .we-vs__col { margin-top: 3.2rem; border-top: 1px solid var(--we-rule-ink); }
}
@media (max-width: 720px) {
    .we-bar .we-bar__long { display: none; }
    .we-bar .we-bar__short { display: inline; }
}
/* small phones: tighter tracking keeps the bar on one line down to 320px */
@media (max-width: 374px) {
    .we-bar .vh-facts { gap: 0 .8rem; padding-left: 1.2rem; padding-right: 1.2rem; }
    .we-bar .vh-facts span { letter-spacing: .12em; }
}
@media (max-width: 340px) {
    .we-bar .vh-facts span { font-size: 1.1rem; }
}
/* phones: the crest leads, centred above the headline */
@media (max-width: 700px) {
    .we-hero__grid { grid-template-columns: minmax(0, 1fr); row-gap: 4.4rem; }
    .we-hero__mark { order: -1; }
}
@media (max-width: 640px) {
    .we { --we-gutter: 2rem; }
    .we-kicker { margin-bottom: 1.4rem; font-size: 1.1rem; }
    .we-h2 { font-size: 4rem; }
    .we-lede { margin-top: 1.8rem; font-size: 1.65rem; }
    .we-actions { display: grid; grid-template-columns: minmax(0, 1fr); gap: 1rem; }
    .we-btn { width: 100%; }

    .we-hero { padding: 4rem 0 5.6rem; }
    /* the bar's jump links land the kicker clear of the 64px header */
    .we-why, .we-vs, .we-art, .we-cost { scroll-margin-top: 2.4rem; }
    .we-h1 { font-size: min(5.6rem, 15.5vw); line-height: .98; }
    .we-hero__lede { margin-top: 2.2rem; font-size: 1.7rem; }
    .we-hero .we-actions { margin-top: 3rem; }
    .we-hero__mark img { height: 23rem; }

    .we-why, .we-vs, .we-art { padding: 7.2rem 0; }
    .we-why__cols { margin-top: 3.6rem; }
    .we-reason, .we-reason:first-child { padding: 2.8rem 0 3rem; }
    .we-reason__t { margin-top: 1rem; font-size: 2.6rem; }
    .we-reason__p { margin-top: 1.2rem; font-size: 1.6rem; }

    .we-vs__lede { font-size: 1.65rem; }
    .we-vs__cols { margin-top: 4rem; }
    .we-vs__col, .we-vs__col + .we-vs__col { padding-top: 3rem; }
    .we-vs__col + .we-vs__col { margin-top: 3rem; }
    .we-vs__t { gap: 1.2rem; font-size: 2.6rem; }
    .we-vs__mark { width: 3.2rem; height: 3.2rem; }
    .we-vs__list { margin-top: 1.4rem; }
    .we-vs__list li { padding: 1.4rem 0; font-size: 1.65rem; }
    .we-vs__foot { margin-top: 3.6rem; padding-top: 2.6rem; font-size: 1.55rem; }
    .we-vs__link { display: flex; width: max-content; margin: 1.4rem 0 0; }

    .we-art__grid { row-gap: 4rem; }
    .we-rules { margin-top: 3.2rem; }
    .we-rules li { padding: 1.8rem 0 1.8rem 4rem; font-size: 1.6rem; }
    .we-rules li::before { top: 1.9rem; }
    .we-spec { padding: 2rem 1.8rem 1.8rem; border-radius: 12px; }
    .we-spec__head { flex-direction: column; gap: .4rem; padding-bottom: 1.4rem; }
    .we-spec__row { grid-template-columns: minmax(0, 1fr); row-gap: 1.2rem; min-height: 0; padding: 1.6rem 0 1.8rem; }
    .we-spec__label { display: flex; align-items: baseline; justify-content: space-between; gap: 1.2rem; }
    .we-spec__label span { margin-top: 0; text-align: right; }
    .we-spec__more { display: none; }
    .we-spec__foot { padding-left: 6.7rem; }
    .we-proof { padding: 1.8rem; }

    .we-cost { padding: 7.2rem 0 8rem; }
    .we-ledger { margin-top: 3.6rem; }
    .we-ledger__i, .we-ledger__i:first-child, .we-ledger__i:last-child { padding: 2.6rem 0 2.8rem; }
    .we-ledger__i:nth-child(odd) { padding-right: 1.6rem; }
    .we-ledger__i:nth-child(even) { padding-left: 1.6rem; }
    .we-ledger__i:nth-last-child(-n+2) { padding-bottom: 0; }
    .we-ledger dt { flex-wrap: wrap; column-gap: .6rem; height: 4rem; }
    .we-fig { font-size: 4.4rem; }
    .we-fig-unit, .we-fig-pre { font-size: 1.5rem; }
    .we-ledger dd { margin-top: 1.2rem; font-size: 1.45rem; }
    .we-cost__foot { flex-direction: column; align-items: stretch; margin-top: 4rem; padding-top: 2.8rem; }
    .we-cost__note { text-align: center; }
}
@media (prefers-reduced-motion: reduce) {
    .we *, .we *::before, .we *::after { transition: none !important; }
}